2025 February - Board of Directors Meeting Minutes 📝

Santa Barbara Vintners – Board of Directors Meeting Minutes

Date: Tuesday, February 18, 2025 · Time: 10:00am – 12:00pm

Location: The Thornhill Companies

In Attendance

Pierre LaBarge, Steven Gerbac, Dan Glaeser (Zoom), Jason Djang (Zoom), Denise Shurtleff (Zoom), John H. Haan, Jr. (Zoom), Keith Saarloos, Amy Christine (Zoom), Nicholas Miller, Chase Carhartt

Item 1: Call to Order

Meeting called to order at 10:02am.

Item 2: Approve Minutes

• January 2025 Meeting Minutes reviewed

• Motion to approve: Keith

• Second: Steve

• Approval: Unanimous

Item 3: Finances

Dan provided an organizational financial update.

• BID assessments begin April 1, 2025

• Dues continue being collected monthly, quarterly, and biannually for 2024–2025

Item 4: CEO Update

Alison provided updates on organizational direction and transition.

Wine BID

• Wine Preserve passed by the County of Santa Barbara

• All cities have signed on

• SBV will transition into the owner’s organization

• SBV will assist wineries in integrating BID assessments into POS systems

• A survey will collect POS platform information from wineries

• SBV will seek “POS Ambassadors” to help guide setup

• Possible Ad Hoc Transition Committee to support rollout

Committees

Board to begin forming committees as BID activation moves forward.

• Alison to obtain Temecula By-Laws for reference

• Survey to gauge interest in 2025 Vintners Festival

• RFPs to be developed for marketing & social media firm selection

• Committees to include Board members and winery members

Committee Assignments

• Board Committee (transition): Steve, John, Nicholas

• Membership Committee: Pierre & Phil

• Transition Committee (Ad Hoc): Chase, Jason

• Events Committee: Amy & Emily

• Marketing Committee: Keith, Kevin Gleason, Chase

• Finance Committee: Dan

Introduction Party

• Informal gathering to welcome wineries post-BID approval

• Target timing: March

Item 5: Events

Emily provided event updates.

CWI Media Trip

• Coordination underway with Alison, Emily & Phil

2025 Vintners Festival

• October 18 at Vega Vineyard & Farm

• Interest survey to be distributed to wineries

Vintners Foundation Golf Tournament

• May 19 at Alisal

• Ticket sales active

• Hat, cup & ball sponsorships available

• 100 foursomes capacity

Item 6: Meeting Adjourned

Meeting adjourned at 12:00pm.